If you have a small budget prioritize

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You must be able to assess whether your objective has been achieved, or is being achieved. A (ambitious, accessible) : your objectives constitute a challenge. They must motivate and make your employees want to get involved. R (realistic) : your goal must be achievable. If its feasibility is not certain, it will not motivate your teams (and your investors, if there are any). T (temporal) : impose a deadline for achieving your goals. This allows you to stay focused on the task at hand and better organize yourself. Your goals should be specific.

In the case of a digital marketing strategy, these are Phone Number Data the objectives of notoriety, traffic, leads generated, or signed customers that should interest you. It is important not to have approximate goals, such as wanting to increase the number of visitors to your site. Precisely set the results to be achieved (e.g.: reach more than 30,000 visitors in 6 months). Once you have defined your goals, you can now move on to developing your digital marketing strategy and assigning a budget to it. Read also: Smart Objectives: 10 examples of SMART Marketing objectives Objective smart marketing strategy Define the budget for your digital strategy Implementing your digital communication strategy will require certain means.




Before implementing your plan, establish a budget and consider all costs: Marketing costs : software licenses, external agencies, salaries, content creation, campaigns, etc. Commercial costs : transport, documents, etc. In the web marketing sector, there is not just one way to get there: while some campaigns can be expensive, other solutions such as blogging or social networks will not involve significant costs.  the most profitable channels.