We will answer as simply as possible -

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Because they work . They not only help increase the visibility of your brand online, but also allow you to reach a specific group of recipients and increase sales. Of course, you don't have to take our word for these benefits of paid campaigns - we'll provide you with global data to back them up. According to Hootsuite, social media ads are among the top five sources for discovering new brands . In , the percentage breakdown was as follows: Search engines: . TV ads: . Word-of-mouth recommendations: .


Social media advertising: . Brand or product websites: . On-site advertising: . Retail sites: . Comments or recommendations on social media: . Mobile apps or tablets: . The  Nielsen Catalina Solutions report also talks about the effectiveness Algeria WhatsApp Number of advertising in social media. It showed that social media ads were . times more effective at generating sales compared to TV ads and . times more effective than print ads. It is also worth mentioning that, according to a  Sprout Social study,  of consumers make purchasing decisions under the influence of paid advertising . Given the effectiveness of social media advertising, it's no surprise that  of BB marketers use social media advertising and promote posts on their channels.





It should also not be surprising that spending on paid campaigns is constantly growing. Statista indicates that advertising spending on social media will reach USD . billion in , and by  it will reach USD . billion. Read also: How to turn a crisis into an opportunity in e-commerce: the most important marketing strategies during the crisis. What are the benefits of paid social media campaigns? Now that you know why it's worth including advertising in your social media strategy, it's time to answer the question about the benefits they bring. The first is to increase brand awareness among consumers . The next step is to support organic activities and target audience groups that are interested in your brand .