Way to test the power of influencer marketing without spending colossal sums of money Some of them even accept nonmonetary remuneration invitations to events free products or symbolic gifts Microinfluencers for each sector of activity There are microinfluencers specific to each category of activity For your research you can use a number of tools like Inflenceco HypeAuditor Followerwonk Klear Heepsy and Upfluence How to choose a micro influencer To choose the influencer who will allow you to effectively achieve your goal you must first define your target audience that is to say your persona Secondly you must set
yourself objectives to achieve while taking care to choose your KPI C Level Contact List performance indicators which will give you an idea of the success or otherwise of your actions You can decide to promote a new product increase sales of a given product or optimize your subscription rate By doing this you will be able to better find the microinfluencers likely to offer you the best CTR for your objectives Thirdly it is important to do indepth research
on the values style tones as well as the different subjects covered by each microinfluencer before making a choice This approach will allow you to ensure that it corresponds to the brand image of your brand It wont do you any good to choose a microinfluencer whose target audience doesnt really match your persona or someone who isnt related to what your brand is about Before choosing a given microinfluencer always check that it addresses a theme corresponding to yours Also carefully inspect the quality of its content to ensure that its style is in line with your brands brand image Make sure they
發表於 2024-2-27 13:29:44
