Your pillar pages will allow you to create thematic clusters

fahimfoysal03

Internal linking context Links are often placed inside descriptive anchor text (e.g. “shops”). Blog posts often contain contextual links to direct people to relevant related content and help Google understand how pages are linked. How to build your internal networking strategy Now that you know the fundamentals, it's time to build your strategy. Here are the five steps to get started: 1: List the pillar pages of your site Start by making a list of pillar pages – i.e. central pages on a general subject linking to more specific associated pages.

which constitute groups of content Middle East Mobile Number List on specific subjects. Creating pillar pages and theme clusters will help you develop your site architecture. The topic cluster model Pillar pages should target generic, high search volume keywords rather than more specific long-tail keywords . Design your pillar page as the top of your marketing funnel – customers are curious and looking for general guidance. Here are some examples of pillar pages: The Home Depot brand has a full page linking to different types of washing machines, because the keyword “washing machines” has 22,200 searches per month.



Search volume for the keyword washing machines Each section presents types of washing machines with internal links to more specific product categories. These product categories in turn link to even more specific product pages. Pillar page on washing machines However, don't fall into the trap of listing too many pillar pages. You could then end up with a niche that is too narrow. You will be able to offer more specific content when creating thematic clusters.