We have a paradigmatic example

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If you are also interested in the Master in Digital Marketing at the University of Salamanca in which Súmate collaborates or if you want more information, do not hesitate to visit the following link. According to figures from Statista, millions of euros were invested in Spain in digital advertising, an increase of almost millions compared to the previous year. And the trend indicates that these data will be surpassed in the coming years.


Technological advances and the growing ability to segment campaigns and impact users interested in the products being advertised have a lot to do with this. And among these technologies, artificial intelligence appears to be a true revolution in the sector. at the recent Indonesia Phone Number Google I/O, where the technology giant presented some new features in which AI was the main protagonist, highlighting the importance it was going to have in the new Google Shopping functions. In parallel, Meta is no stranger to the enormous opportunities for users and advertisers that open up with the advances of this disruptive technology.





That is what we focus on today, on a new campaign format presented by Mark Zuckerberg's company at the end of last year and whose use is already showing very positive results. Do you want to know how Advantage purchasing campaigns work in Meta and what salesof time reverts to greater productivity and the possibility of spending it on tasks with greater added value. Impact on those users who are most likely to purchase the product Meta's recent solution has the ability to take personalized advertising to another level.