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CAC formula You must keep in mind that knowing how much we need to invest to attract each new client is essential to know how the business is going. Many companies fail because they sell too much without realizing that they spend more to get new customers than they generate. 5. The CAC Payback (in months or years) And how long does it take to recover that investment? This answer is given by the CAC Payback , another very important metric that greatly determines the speed and financial needs you need to grow.
If the CAC is what each new client costs us, the CAC Payback is how long it takes us to Cambodia WhatsApp Number Data recover that investment we have made to attract them. If it costs us €100 to attract each new client and this leaves us €25 in gross margin each month, the CAC Payback will be 100/25 = 4 months. What does that mean? Two things: on the one hand, if you stop being a customer before month 4 we will be losing money and on the other hand, I need to sustain my business for 4 months without seeing income, before recovering the investment. And when does profitability begin? Starting month 5. For the first 4 months I financed my client. 6. €) TEST How much do you know about marketing? Channels, metrics, tools, digital marketing methodologies... Test yourself with this test! (it won't take you more than 3 minutes).
There are many cases that show that many projects go to waste after a failure in their market launch strategy. Many times, this happens because the target audience has not been the correct one or has not been chosen carefully and with good tools. But don't worry, today we are going to talk precisely about this. Can you come with us? When starting a project, it is advisable to direct our efforts to a type of clients called Early Adopters . What are Early Adopters ? Why are they so important? How to convey our proposal to them?
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發表於 2024-2-20 15:55:31