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Yulia Pyankova The content of the article Features of marketing automation in ecommerce projects Maximum touch points: trigger and transaction chains, online chats, chat bots Trigger emails Transactional emails Chatbots and online chats What indicators to track Gluing user data The share of online sales continues to grow: in 2022 they accounted for 15% of all retail and 30% of the non-food retail market. Consumer expectations are constantly increasing. This forces online store owners and marketing departments to look for new ways to improve the effectiveness of their campaigns. In this context, marketing automation is a success factor that provides speed, accuracy, continuity and scalability in the process of creating, deploying and analyzing campaigns.
Yulia Pyankova, leading automation specialist at Kompleto, spoke about the features of Email List implementing automation for eCommerce projects. Features of marketing automation in ecommerce projects The tools themselves are no different from those we reviewed earlier ; these are email newsletters, web push, pop-up, chats on the site, etc. However, the mechanics of their use will differ. For online stores, the key is to increase touch points with the audience and promote products. It is important to track user actions on the site and further build interaction taking into account his behavior. For example, we saw that a user was interested in a certain group of products, but did not add any of them to the cart or favorites.
We can form a hypothesis that our product does not meet all the user’s criteria and offer products of a similar group, but with different characteristics, when the user visits our site again. To properly organize this chain you need to: build the customer journey correctly; set up a system for transmitting data about user actions; select suitable tools and integrate them with each other; select appropriate content and method of delivering information; determine the user's target action after receiving our message, etc.
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發表於 2024-1-9 14:26:09