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The point is, there are too many for you to actively participate in them all, especially if you are a small to medium-sized business with limited resources and funding. Plus, you're better off spending your time on sites that help you achieve your goals. According to Statista, 86% of marketers say social media helps increase exposure, which subsequently increases traffic by 73% and lead generation by 64%.

This means that if you’re not using social media effectively, you could be bahamas number dataset missing out on a huge opportunity. The use of social media continues to grow over time. It now serves as a hugely popular channel, with over 5 billion people spending an average of 2 hours and 20 minutes scrolling or engaging every day. People also switch between platforms — an average of 6.7 times a month, according to the Digital 2024: Global Overview report.

Among all social media networks, the ones with the highest number of monthly active users ranked by Active User Index are YouTube, WhatsApp, Facebook and Instagram. 2025 Social Media Calendar Template ↗ Generate great content ideas ↗e ↗ Leverage key dates and trends ↗ Promote influencer or creator partnerships Get My Free Calendar Which social media platforms should you use for your business? Let’s look at 4 effective ways to choose the right channel for your business.