7 important metrics to evaluate in Google Ads
We know that metrics exist to guide us in making data-driven decisions. With that in mind, here we will talk about the 7 important metrics to evaluate in Google Ads that you should keep an eye on when managing your Google Ads campaigns.
1 – CTR (click-through rate)
The click-through rate is the campaign's thermometer: using this metric, you can know whether or not the ads are relevant to your audience.
Numerous benchmarking studies have already been carried out, each segment rcs data saudi arabia has its own specific CTR but, on average, a CTR of 2% in your campaign can already be considered a good number.
2 – CPC (cost per click)
With each new search performed on Google, a new auction takes place and the value of a click varies. Each word has its cost, with some ranging from cents to hundreds of reais per click, so you must carefully evaluate which words to choose according to the available investment budget.
3 – Cost per conversion is one of the most important metrics to evaluate in Google Ads
Have you ever heard your client say: How much is the cost per lead/sale? Well, this is where we must spare no effort to achieve the best return on investment: the lower the cost, the better.
4 – Quality index
It is important to analyze the quality index of keywords, as an index below 5 represents keywords that are not very relevant to the user (low CTR rates). The ideal is to pause these words with a low index and work on keywords with an index above 8.
5 – Auction Information
Here you can view the market share of your client and competitors. Through this report you can see how much of an advantage or disadvantage you are and how much you are appearing for searches.
6 – Top of Page Bid Estimate
This is a fundamental metric to ensure that your keywords do not fall below their bid and that your ads are not displayed. There is a way to automatically make bid adjustments with rules and scripts , which saves time and manual work.
頁:
[1]